I-China lelona lizwe linabantu abaninzi emhlabeni, okwangoku, inqanaba lokusetyenziswa kwalo nalo alinakujongelwa phantsi. Nangona lo bhubhani usabetha umhlaba kwaye uchitha amandla enkcitho, baya besanda abantu baseTshayina bakuqonda ukubaluleka kokukhatshwa, ngakumbi ubuqabane bezilwanyana zasekhaya, bangathanda ukuhlawula ngaphezulu kwizilwanyana zabo zasekhaya. Kucacile ukuba imarike yezilwanyana zaseTshayina isaqhubela phambili. Nangona kunjalo, imarike yezilwanyana zaseTshayina ikhohlakele: iibrendi ezinkulu nezindala zisathathe uninzi lwemarike yaseTshayina ngomgangatho ophezulu; iibrendi ezintsha nazo zinendawo emarikeni ngezicwangciso zokuthengisa eziyimpumelelo. Ingxaki yindlela yokubamba iintliziyo zabathengi. Ngoko isicatshulwa siya kuhlalutya imarike ukusuka kwii-angles ezimbini: iqela lokusetyenziswa kunye nokuthambekela kokusetyenziswa ngokusekelwe kwipasejiIPhepha leNgcaciso yoMgaqo-nkqubo kuKhuphiswano lweempawu zezilwanyana zaseTshayina ngo-2022, ndiyathemba ukunika ezo nkampani kwimizi-mveliso yezilwanyana imikhondo.

1.Uhlalutyo malunga neqela lokusetyenziswa.

Ngokwengxelo yeIphepha leNgcaciso yoMgaqo-nkqubo, abafazi baye bahlala kwi-67.9% yabanini beekati. I-43.0% yabanini beekati bahlala kwizixeko ezikumgangatho wokuqala. Uninzi lwabo luphumelele izidanga kunye ne-bachelors (ngaphandle kweqabane). Okwangoku, i-70.3% yabanini bezinja ngabasetyhini, i-65.2% ihlala kwindawoizixeko ezikumgangatho wokuqala okanye izixeko ezisanda kumgangatho wokuqala. Uninzi lwabo luphumelele izidanga, i-39.9% itshatile ze i-41.3% ingatshatanga.

Ngokwale datha ingasentla, sinokugqiba amagama athile aphambili: abafazi, izixeko ezikumgangatho wokuqala, abaphumeleleyo, abangatshatanga okanye abatshatileyo. Ngoko sinokubona ukuba abanini-zilwanyana abatsha banemfundo ephakamileyo, imisebenzi engcono, ubomi obukhululekile okanye obuzinzileyo, ngokuhambelanayo, baya kuthengela izilwanyana zabo iimveliso ezingcono. Ke, iinkampani zeemveliso zezilwanyana azinakuphinda zilawule imarike yezilwanyana zasekhaya zaseTshayina ngeemveliso zamaxabiso aphantsi, eyona nto iphambili kukugxila kumgangatho wemveliso.

2.Uhlalutyo malunga nendlela yokusetyenziswa.

Sonke siyazi ukuba iinethiwekhi sele zibutshintshe kakhulu ubomi bethu. Kule mihla, ngakumbi nangakumbi abanikazi bezilwanyana zasekhaya bakhetha ukufumana ulwazi malunga nokugcinwa kunye nokuthenga iimveliso zezilwanyana kwi-intanethi. Ngoko imidiya yoluntu iye yaba yindawo yokulwa yeempawu zesilwanyana. Nangona kunjalo, imidiya yoluntu eyahlukeneyo inabasebenzisi abahlukeneyo, ngokuhambelanayo, iinkampani zeemveliso zezilwanyana kufuneka zamkele izicwangciso ezahlukeneyo kumajelo oluntu ahlukeneyo. Umzekelo, uninzi lwabasebenzisi be-tiktok baqokelelwa kwizixeko ezikumgangatho ophantsi abakhetha ukukhetha ezona zivumelwano zilungileyo, ngoko ke iinkampani zeemveliso zezilwanyana zasekhaya zinokuthatha isicwangciso sorhwebo oluphilayo kwelo qonga; Kungenjalo, i-app entsha edumileyo“incwadi ebomvu”ibeka ugxininiso oluthile kwintengiso yomxholo. Ke iinkampani zeemveliso zezilwanyana zinokuseta iakhawunti esemthethweni, zibhale kwaye zabelane ngemixholo yentsika. Ukukhetha iikols zokukhuthaza imveliso yakho nako ngumbono olungileyo.

  Kukhuphiswano oluqatha lwemarike, abo phawu bahlangabezana ngokuqhubekayo neemfuno zentengiso kwaye baqhagamshele ngokufanelekileyo abasebenzisi kufuneka babe yinkosi kwimarike kwixesha elizayo!